It’s not often that you get to photograph “the Brad Pitt of the Blogosphere.” But that’s just what happened back in February, when Dave was asked to shoot Success magazine’s cover story on Mashable CEO, Pete Cashmore.
Dave Moser found these letters on the floor of Mashable’s Manhattan headquarters, and enlisted several interns and employees to literally lend their hands for this shot.
Cashmore, more than just a pretty face, took his tech blog from zero audience to 2 million readers in 18 months, according to Success mag’s blog post about the cover story. The blog (begun as a WordPress blog like ours!) started in 2005 when Pete was just 19, and was homebound with a serious case of appendicitis. He lived in rural Scotland at the time, but Mashable’s success quickly required him to relocate from his parent’s house to the States. Less than ten years later, Mashable HQ is now in New York with upwards of 100 employees.
If you’re not familiar with Mashable, you probably will be soon, considering that they have 20 million monthly unique visitors to their site, plus 6 million social media followers. From their About page: “Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world.” They claim that a Mashable article is tweeted every second of the day.
As if the site doesn’t have enough influence, its charismatic founder is no slouch for accolades either. Time magazine branded Pete Cashmore one of their “TIME’s 100 Most Influential People in 2012”, he’s been on the Forbes 30 under 30 list, was on Ad Age’s 2011 influencers list, and included as a Young Global Leader by The World Economic Forum. He’s celebrated for his humanitarian work and was invited to join a panel by the Elie Wiesel Foundation for Humanity, whose goal was to “assemble the smartest people on the planet and set them to work on solving the world’s thorniest problems,” this according to Success magazine.
So what did Dave think? He found Cashmore to be “easygoing, accessible, playful,” and up for what Dave suggested — though he wanted to see many of the images on the shoot. Pete had mixed feelings about the results from previous shoots, however really liked Dave’s photographs.
Pete leans against a wall of thousands of photographs of people — which sits in Mashable’s headquarters.
This is Dave’s 7th cover story for Success magazine.
As an aside:
I asked Dave if anything unusual happened during the shoot. He thought about it for a minute, and remembered that “Tillmann”, the famous skateboarding bulldog, came to visit during the shoot! Pete was all over him; apparently a dog lover as well! See Tillmann shredding things up below, or on YouTube: