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A Pandemic Approach to Corporate Photography for a Global Annual Report

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July 9, 2018July 17, 2018

IG: @davemoserphoto

We "visited" 12 countries and 20 locations to phot

We "visited" 12 countries and 20 locations to photograph subjects in Brazil, China, France, India, Indonesia, Italy, Mexico, Netherlands, Thailand, Turkey, United Kingdom, and the United States in just 2 days. We wanted to produce high-quality "selfies" with a bit of nuance, adding a personal, human touch to each individual portrait and portraying the ongoing state of a remote world. Using remote software giving full access to each subject's phone camera allowed me to see and control their camera, shutter, and settings manually, and actually take photos with their phones. All images were automatically then backed up to the cloud where I could review them.

In such a strange year, it was comforting to know that despite not speaking the same language, we were able to communicate and connect. On more than one occasion I was called a “beautiful human being.” At one point, I was miming with a plant worker and despite not knowing each other's languages, we were able to make each other laugh and genuinely share a moment.

Some of our bigger challenges were language (as I only speak English), shooting at night due to availability of subject, and poor Wi-Fi. While we attempted to use the higher quality back camera when possible, I was sometimes forced to use their front facing camera so I could more easily mime what I was looking for (since they could see me on their screen). With only 30 minutes allotted to connect, troubleshoot issues, scout, and photograph each subject, the photo sessions flew by. It was a surreal experience to be transported from the labs in Italy, to the streets of Shanghai, and then to the sweltering temperatures of Jarkarta, knowing I had just shoveled snow prior to the calls.

#annualreport #corporatephotographer #corporatephotography #quakerhoughton #adagency #rectorcommunicationss #commercialphotography #commercialphotographer #davemoserphoto

SWIPE to see some options we had plus the finalize

SWIPE to see some options we had plus the finalized spread.

It's always exciting to take an idea from concept and execute it successfully. Here were options for consideration in a final spread for a global chemical corporation's annual report; we shot both scenarios with and without masks. We worked around several lab experiments occurring in the areas surrounding us, so we were thankful that the scientists graciously cleared space for us to photograph.

Due to COVID-19 protocols and enclosed spaces, we were able to create a live feed to our tethered computer manned by @jayelchew. Our creative director watched and art directed from a separate building on site, while our art director was completely off-site and also provided live feedback.Good to be prepared! We didn't have time allotted to scout far ahead of time, so we quickly surveyed the labs for areas that might work (see phone pic on image 3). All people in the photos are actual employees / scientists.

#scientist #commericalphotographer #commercialphotography #corporatephotographer #corporatephotography #annualreport #quakerhoughton #davemoserphoto

SWIPE to see the shot straight out of camera as we

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